I was wondering how much credence people give to books that promise to teach you how to make a million in 5 minutes using the Internet? Or how about the ones that say that by changing the way you think in three simple stages you can attain everything you've ever wanted?
Personally, I've always steered clear of them. My "con detector" goes off when I see anything like this. What I find worrying is that some of the smartest people I know pay fortunes for cleverly wrapped up version of this stuff hoping it will show them "the way" to succeed in business and in life.
There is also the social media "delight" of the folks on Twitter that spew out homilies every 10 minutes that are not so much sweet as saccharine. The number of people that retweet this twaddle is alarming to me.
I put my hand up to sometimes being of a more cynical persuasion, if this kind of thing helps you I really shouldn't judge. At least the tweets are free. The literature and courses they try and interest you in, however, cost a LOT of money.
My version of these wonderful tomes?
Be yourself
Be adaptable
Keep learning
Do as much for others as you do for yourself if not more
Well, there's another million I won't make!
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Common sense social media and marketing
