Friday, 11 May 2012
Three little words that make all the difference...
Be yourself, even if you're representing a company. The occasional foray "off corporate script" to talk about everyday minutiae is a good thing - especially on Twitter and Facebook. Admitting you like chocolate spread on your toast isn't going to bring your business to it's knees! Chatting (being social) builds relationships, which is what social media is all about.
Plugging some RSS feeds into your account and then automating the content across all platforms is - undoubtedly - quick and easy. It is also bland and without personality. Creating new, good quality content takes time. Whether you opt for blogging, YouTube, Flickr or Pinterest the content you create reflects on your business. This makes it a powerful way to build reputation and credibility. On the other side of that statement, poor content reflects poorly. It's worth putting time and effort into this side of social media and getting it right.
If you're integrating your content with an SEO campaign then create interesting content that is then optimised. If people like what you put out, they'll look at it and share it far more than they will a generic keyword heavy offering.
Share other people's content. Offer assistance. Make supportive comments. In other words, do the things that you'd like people to do for you! My only proviso would be that you choose to share content that adds value to your social media community.
If you're selective with what you share, then your community will recognise your posts as being high quality and worth reading. Then when you post your own content, people are more likely to look at it.