Friday, 14 September 2012
The 4 Ps of Marketing (product, place, price and promotion) have been drilled into most people that have read up on marketing, or attended courses. How about an updated version for the new world of social media?
Here are my suggestions:
Social media isn't instant. Like any networking, it takes time and planning to build good relationships that lead to business benefits. Playing "the long game" has distinct and long lasting benefits.
If you're playing the "long game" then stopping trying after a few weeks isn't going to get you the results you want. If you think it's not working, look at how you're coming across. Have you got the content and frequency right for your chosen platforms?
One of the great attractions of social media is that it allows people from all over the globe to see what you're saying and to interact with you. This is an amazing opportunity to show how fabulous you and your business are. It's also worth bearing in mind that any "bad behaviour" is very public too. Every time you post something be aware that anyone could read it. Think long and hard before posting in anger - or even in irritation.
Integrated communications is the way forward. Your online presence will encompass information, opinion, customer service, complaints, marketing, PR, sales... You may well do a reasonable job using social media and be happy with the results with no planning at all. Just imagine how much more you could achieve if you gave it some serious thought!
What would your suggestions be?