I've been swamped with jargon this last week. What's worse is it's someone else's idea of snappy terminology and not a natural area for me to dabble in.
In order to get as much information as possible for myself and for my clients, I entered the twilight zone of the "deal closers".
This has nothing to do with re-imagined vampires that sparkle in the sunlight! It has even less to do with normal human interaction from what I can ascertain.
Apparently, I need to "master the art of the soft close".
Up until a few days ago my knowledge of "soft closing" was limited to kitchen drawers. I think I would have been more comfortable had things remained that way!
If - as I am led to believe - the era of the hard sell is over, why do we have people dressing it up as new wave "customer needs gratification"?
I've looked at the path that leads to masses of timed tweets, auto DMs and pseudo relationships. I turned around and resolutely walked away. I'm back on my own path.
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Common sense social media and marketing
