Monday, 10 October 2011
Twitter simple essentials
If you want to be a success on Twitter then there a number of quick and easy things you can do to ease your way into the community. Here are a few essentials to get you started:
Don't be an egg!
Make time to upload a picture for your avatar. If you're shy about using a picture of yourself at first, then use a logo or a picture of your premises or a flower, a dolphin, a cat... you get the idea. I personally wouldn't use a picture of a child - ever - on Twitter, but that's your call. (Remember, I advised against it though!)
There is a perception, common to inveterate Tweeters, that 'eggs' are accounts that aren't to be taken seriously.
A coherent biography
If your tongue is firmly in your cheek when calling yourself a ninja or a guru then you might get away with it. On the whole, an honest description of what you do will go down much better. Don't forget to add your web address too.
I've blogged in more detail on this subject here. To save repetition, the summary is: Don't automatically send a direct message to everyone that follows you.
Talk to people as well as broadcasting
If your timeline is full of self-promotional tweets then people are less likely to interact with you. If they see you talk to other people, they're more likely to talk to you.
Check your feed
Not looking at your Twitter feed because, for example, it automatically echoes your Facebook feed is a waste of Twitter. You may well be spewing out content, but your engagement levels are non-existent. People that love Twitter communicate on Twitter as their first choice. They don't want to have to log-in to Facebook to talk to you about something they read on your Twitter feed.
If you don't say anything for weeks at a time, people will be used to you not answering and not joining in the conversation. Also, what does it say about your business? It implies that you can't be bothered to finish what you started. "Reserving your name" on Twitter if you have no intention of using it can impact negatively on your company image.
Twitter can be interesting and fun. if your timeline doesn't interest you then it's time to unfollow a few people and find somebody else to talk to!