Wednesday, 24 March 2010

Hyper marketing

One of the reasons I wanted to start my own business was so I could steer by my own moral compass.

I believe in offering what's required to a customer in preference to selling them a service they don't need, but would make me more money. Lately my belief in that position has been sorely tested.

I've seen companies charging huge fees for hours and hours of training on sites such as Twitter. It seems popular, assuming that the courses are full and run every time they are advertised to do so!

Having spent many years in education, I know that the end benefits for the customers are less than if they had attended a series of shorter, less expensive 1-2-1 tutorials.

Don't get me wrong. Many group training sessions are very well run and provide an excellent introduction to Social Media. It's the ones that test the boundaries of credibility as well as the customers' finances that I'm talking about here. (think 4 figure fees!)

So - why are the overly expensive, extremely extended, group training courses preferable to a lot of customers over bespoke 1-2-1 sessions? Here lies my dilemma. I perceive the difference to be hyped up marketing.

Is this something I really want to try?

I'd love more business so let's see what it might sound like:
"Maximise your client engagement using Ariadne's proven 6 steps to credible interaction and improved product uptake. The three days that will change how you do business forever! Now only £1500!"

Would you buy that? Because I'm not at all sure that I want to sell it!