Fweet being the new mashup for Fake Tweet apparently.
There has been a spirited debate in my Twitter stream lately about whether it is "ethical" to have someone tweet for you rather than run your own feed. Some people are vehemently against it, likening it to have someone else attend a network meeting in your stead. Others are more relaxed. It's certainly made me think about it.
I run Twitter feeds for clients. The look, tone and content is guided by the client, but I have leeway to build relationships with other companies within the feed. I won't offer opinions on behalf of the company unless I have checked with the client first. I don't feel that this specific sort of feed is ethically wrong. Many companies are represented by an employee rather than "the boss" on Twitter and I'm just outsourcing that service.
Then there is the other side of the issue. Tweeting for another individual.
Is it "OK" for a Celebrity or a Captain of Industry to hire someone to pretend to their fans to be them? I don't think it is. That's misrepresentation isn't it? Also against the T&C of Twitter?
I've concluded that if you outsource your tweets as a company that's OK. Anyone within that company could potentially be the nominated tweeter and the feed is not purporting to authored by an individual.
Pretending to be a Celeb... Not my scene!